Alicia Simms is a graduate of the Nova Scotia College of Art and Design (2004) and originally from Mount Pearl, Newfoundland. She moved to Truro, Nova Scotia in 2014 and fell in love with her local community.
Alicia opened her first business, Rolling Sea Tattooery in 2014 and is an award-winning tattooer of 13.5 years. In 2017, inspired by her love for her new home in Truro and a sense of pride, community, and authenticity she had never felt elsewhere, Alicia launched Truro Buzz. What began as a passion project, quickly became a full-scale advertising and media company that forever changed the course of Alicia’s life. Over the last few years, Alicia has grown Truro Buzz from social media platforms only to a website, weekly newsletter, event coverage, product development, and social media training for small businesses.
Most recently, Alicia launched her third business, Secret Nova Scotia, a one-stop destination to discover the North Shore of Nova Scotia and sister company to Truro Buzz. This seasonal tour company promises an opportunity for guests to discover hidden experiences and culinary treasures only the locals know about.
When Alicia is not running her three successful businesses, she is probably thinking about food (Facebook Analytics told her that her number one interest was eating) or road tripping around Nova Scotia to discover new gems in Canada’s Ocean Playground. You can follow her adventures on Instagram: https://www.instagram.com/aliciaetattoo/.