“I never thought I would ever be a business owner. A scrappy kid from Newfoundland struggling through high school who thought her only skills were in the visual arts. Boy, was I wrong!”
A multi-passionate and award-winning entrepreneur, Alicia Simms is the Founder and CEO of Rolling Sea Tattooery, Truro Buzz Media and Promotions, and Secret Nova Scotia. She and her husband Tyson are also the producers and hosts of Trailer Travels, a 13-episode TV show airing on Eastlink Community TV in May 2023.
Originally from Mount Pearl, Newfoundland, Alicia moved to Truro, Nova Scotia, in 2014 and fell in love with her local community. An award-winning tattooer of 15.5 years, Alicia opened her first business, Rolling Sea Tattooery, in the heart of downtown Truro.
In 2017, inspired by her love for her new home and a sense of pride, community, and authenticity she had never felt elsewhere, Alicia launched Truro Buzz. What began as a passion project quickly became a full-scale advertising and media company that forever changed Alicia’s life. Over the last few years, Alicia has grown Truro Buzz from social media platforms only to a website, weekly newsletter, event coverage, product development, and social media training for small businesses.
Alicia launched her third business, Secret Nova Scotia, a one-stop destination to discover the North Shore of Nova Scotia and a sister company to Truro Buzz in 2020. This seasonal tour company promises an opportunity for guests to discover hidden experiences and culinary treasures only the locals know about.
Most recently, Alicia and her husband started a production company and produced a show for Eastlink Community TV, which they also host called “Trailer Travels.” The couple travels around Nova Scotia in their Airstream trailer, affectionately named ‘The Clutterbug,’ exploring communities and meeting the people there.
Alicia’s passions are food, fun, and fashion. Facebook analytics told her that her number one hobby is eating! She lives in Colchester County and is about to embark on their greatest adventure - downsizing their life in a 2,400 square foot house into their 184 square foot trailer with Meloo. You can find them road-tripping around Nova Scotia to discover new gems in Canada’s Ocean Playground.